Many people in the course of their lives are retrained for other specialties, as they have the opportunity to earn money in some area. Before opening your training center, you will need to decide on the specialties and courses that you will teach.

For people who cannot find a job in their specialty, as well as for those who want to acquire new knowledge, small training centers are a good way out of a situation where a job is urgently needed, and years of training are spent late or beyond one's means. Short-term courses allow such people to acquire the basic knowledge of the subject or to master a specialty adjacent to the main one. These circumstances make the services of such small training centers in high demand, and, consequently, the activities of these educational institutions can bring quite tangible income to their owners.

For optimal use of the space of the training center and the fastest return on investment, it is better to combine several areas of activity. In any case, you should not expect fast and large income from the activities of the enterprise. Such a business will be able to generate profits after some time, which will be required for its formation. But, at proper organization deeds and passion for their work, Training Center can become a source of profit for its owner, bring new ones, interesting events in life and will help to make useful contacts.

The list of documents for licensing the business of the training center includes:

Application indicating educational programs;
- information on the staffing and sufficiency of teaching staff to train the declared number of trainees;
- information about the availability of proper management educational activities premises;
- information about the provision of the institution with educational and methodological literature for each of the declared programs and material and technical equipment;
- information about the teaching staff who will supervise the relevant educational programs;
- information about the founders and registration of the training center as a non-state educational institution.

The submitted documents are considered by the licensing authority within one month, after which a decision is made to grant a license or to refuse to issue a license.

The following items of expenditure will be present in the budget for the opening and operation of the training center:

Creation and opening of the training center.
- Licensing.
- Development of training programs, publication of training manuals, manuals, presentations, etc.
- Creation of a training site.
- Creation of material and technical base.
- Support and development of the training center.
- Rent.
- Paying teachers and staff.
- Promotion of the training center.
- Adding new professions to the license.
- Improving the material and technical base.
- Support for the training site.
- Creation and adjustment of new training programs.

The minimum set of equipment for the training center includes:

Projector - $1 thousand

10 computers - about $3-3.5 thousand.

30 tables - $1 thousand

20 chairs - $500

Wardrobe - $100

Fax - $100

Xerox - $200

Educational literature - $500

Total: about $6.5 thousand.

Investments in the opening of a training center with an area of ​​200 m2, designed to train 100-150 people per month, amount to about $13-15 thousand, the payback period is 6-10 months. The average return on investment is 30%.

Income will directly depend on the volume of classes, the cost of training and the cost of maintaining the center.

The expenditure part consists of the following items:

Rent or one-time redemption value of the premises and the cost of its maintenance;
- payment for public Utilities and telecommunication channels;
- the cost of the necessary furniture, equipment and apparatus;
- salaries of employees and teaching staff;
- advertising costs.

Business plan of the training center.

Own training center - a modern option for business development. This is a simple solution that will require renting a room suitable for study, as well as organizing the work process itself. But before you start, it is important to monitor the market.

To begin with, it is necessary to note which directions are most popular, which are not enough on the market and decide on the direction. So, now there is a tendency to develop language and various program courses. And these are the areas that deserve to be pursued.

It is important to add that parents often invest more in children. Therefore, when organizing courses, it is necessary to choose a direction that will be useful to the younger generation. But, again, it is important to calculate the fullness of the industry.

Choosing teachers.

Choosing good teachers will be a key decision in organizing a business. So, it is desirable to take up the lessons yourself. And also to select a team of specialists. They can be difficult to find, because not every direction is 100% developed. Especially when it comes to computer courses. It is worth taking care that the staff is relatively young, suitable average age. He also had sufficient experience in both theoretical and practical skills.

You can find good teachers through the Internet or try to pick up teachers from another center among already established teachers. Sometimes people who are highly qualified in a certain industry try to diversify their chosen line of work or reach the peak of their career. And they decide to share their knowledge. These categories are the best for teaching. And that's exactly what you need to find. In total, to start it is better to pick up 2-3 people of the teaching staff. Most of the time they are paid by the hour.

It is worth preparing at least $5,000 per month for salary payments.

Room.

For work and organization educational process You need to rent several rooms. It can be offices in a business center. For this, several rooms are taken on the 1st floor. One of them will become for administrative needs, and others - a place of teaching. The rooms themselves should have a fresh renovation, modern and comfortable furniture. It is worth creating the most working atmosphere. To do this, paint the walls in shades of brown, yellow or green. It is also worth paying minimal attention to accessories and decor items. After all, nothing in the room should distract from the working mood. The premises must comply with safety, sanitation standards and have facilities for fire safety.

Requirements for the premises of the training center.

The monthly turnover of the training center is at the level of $10-15 thousand.

The main channel for attracting new students is advertising in print media. Advertising costs are approximately 10% of turnover, i.е. about $1,000 per month.

The training center itself should be located in a busy part of the city. It is important that it is comfortable to get to it both by your car and by existing means of transportation. It is desirable to make the office remarkable from the side of the road.

Depending on the leased area, and there must be at least 30 square meters, the cost of rent will be about $1.2 thousand.

Equipment and equipment of the training center.

As equipment, you need to buy the following devices:

1. Computers (preferably stationary with high power) - from $ 600;
2. Printer - from $400;
3. Xerox - from $350;
4. Laminator - from $200;
5. Phones - from $300.

Computers will need to be purchased in quantities of at least 12 units, especially if the training will go according to programs. That is why investments in business can be called quite high. When choosing all modern and powerful devices, you need to invest at least $6,000.

Of the equipment, it is important to prepare tables and chairs, as well as a whiteboard and a projector for teaching. In the administrative premises itself, it is worth taking care of other office pieces of furniture. Such as cabinets, shelves and more.

On average, it is necessary to invest about $10,000 to organize the work of a training center.

It is important to create good advertising on the Internet, because that is where potential customers are looking for chickens for themselves. And the first impression is formed with a well-designed website. It is important to regularly deal with the resource and create all the conditions for its profitable promotion. It is also worth preparing printed materials. These can be brochures, catalogs, business cards and other designed information that may be of interest to both potential and established clients. The office itself must be decorated from the street with business cards and signs. It is worth renting a banner to promote your services, you can organize the distribution of leaflets directly on the street, make a temporary promotion for the first installment to new customers, and also choose favorable conditions for extending courses.

Basic costs.

The core costs will include the following:

1. Teachers' salary - $5,000;
2. Renting a room - from $ 1.2 thousand;
3. Equipment and equipment - from $10,000;
4. Advertising - from 1 thousand $.

To create your own training center, you need to raise start-up capital in the amount of $20,000.

Profit and payback period.

The monthly income of the training center depends on the number of groups and the duration of the courses. For example, if you collect 2 groups for morning and evening classes. Their duration will be about 1.5 academic hours. The cost of the course will be about $ 100, and they will study for 2 months. Then, if the group is full - 8-10 people, the monthly income will be $ 4 thousand. Of these, half will immediately go to teachers. And only $800 will remain on the company's share. This option will stretch the payback period by 1-2 years. But, if you immediately offer several options for courses and recruit at least 6 groups per month, then the payback period will pass in 5-6 months.

Clients and development options.

Depending on the chosen direction, clients will become like adults who want to pull themselves up in the chosen direction. As well as teenagers or children themselves of different ages. It is worth adding that for development it is important to offer different courses and programs. And also to conduct regular monitoring of the market, which will allow you to select options for new proposals. Also, do not forget about ideas from foreign partners in this area.

Before opening an art school, you need to decide what areas you will teach. The problem is also the search for truly competent teachers.

Now it has become very popular to receive additional education, both in the field of one's profession, and additional self-education for adults and children. Demand creates supply, so the opening of the training center additional education quite a good opportunity to earn money. Consider all the stages, how to open a training center?

How to open a training center - choosing a niche!

Decide in what format you want to train and to whom?

Usually additional education can be found in the form of courses, trainings, seminars, lectures, master classes, educational marathons.

They are conditionally classified:

1. By training time.

The duration of the activities depends on the declared program, which can last from several hours to several years.
Such a long-term format of training includes courses of a foreign language, design and other disciplines. The program is divided into several levels of training, the duration of which is on average from 3 months to 2 years. Long-term education is good because for a long time there will be income from students in the form of monthly contributions.

short term full-time education it can be from several hours, like a master class, to 2 months, like an educational marathon or training.

1. According to the subject of the courses, which happens:

Professional - this is an increase in the level of professional knowledge, or the development of new professions, such as an accountant, designer, florist, manicurist, hairdresser, bartender, etc.

General education - when they develop individual skills, for example, foreign languages, or they pump personal qualities, the so-called trainings that are now popular personal growth.

Creative courses when they learn to draw, sew, knit, make dolls, bead weaving, embroider, woodcarving and others, in a hobby format.

1. Classification by audience age.
   They are divided into children, adolescents, adults.

Having decided on the training program and the audience, we move on to the next step.

How to form a staff?

To ensure the life of the training center, you will need an administrator, an accountant, teachers, a cleaner.

Teachers can be both full-time employees and invited from outside.

For a specialized training center that constantly teaches the same courses, a permanent staff is needed. Teaching Staff.

There are training centers that serve only as a platform for educational programs. Now this format is popular, when space is rented for rent from hours to several days, equipped with everything necessary for educational events. In this case, the teaching staff is not needed, an administrator, a cleaning lady is enough. The accountant is also freelance on outsourcing.

How to choose a room?

Basically, educational institutions are located in central areas, which is very convenient for people in all areas of the city. How to open a training center profitably? Choose a central location!

An exception may be sleeping areas, which are convenient for children's educational centers.

The premises must comply sanitary standards.
Its dimensions and layout depend on the chosen concept of the training center.

It can be either large rooms or small classrooms. A prerequisite a bathroom, a kitchen room are needed, where employees can relax at lunch or have a snack for students during the educational process.

What is the required equipment?

The basic equipment is tables, chairs, a board or flipchart, a projector, stationery.

From the subject of the training center, you may still need a training methodical material, computers, for children - toys and carpeting on the floor.

How to formalize?

There may be questions: how to open a training center, you need a license. A license is not required to conduct educational activities in the course format. Only there should be mandatory registration with the tax authorities.

The following package of documents is also required:

List of educational programs of the center;
— documents for the availability of highly qualified teaching staff;
- documents for a room that meets all sanitary standards;
– documents to ensure the learning process with everything necessary;
— information on the registration of a non-state educational institution.

What will be the costs?

It is difficult to say a certain figure, because. the cost of rent, wages and wages to employees from regions differ significantly.

In order not to lose sight of anything, let's sum up the estimate of what they are made up of:

1. Rental premises may need additional repairs;
2. Purchase of equipment;
3. staff salaries;
4. Advertising costs;

Part of the cost can be reduced by salary. For example, pay salaries according to the number of students.

Advertising costs may vary. Depends on how you promote. One working method is online advertising. It is not necessary to immediately create your own website, it is enough to advertise on social media. networks, place an ad on forums, which is much cheaper at the initial stage than investing in a site.

How should the training center be promoted?

The marketing development strategy is based on the chosen concept.

If you teach professions, then it is worth getting the support of employment centers that can send you for retraining. Post ads on city forums.

For children's centers, it is necessary to place ads on forums, magazines for mothers. In children's entertainment centers. It can even pass nearby houses and put up an ad at the entrance.

Where to make money: 5 unique business ideas that will help you get rich! How to make money quickly on the eve of the holidays? Working ways from Anatomy of Business!

The modern rhythm of life dictates certain conditions today, requiring a constant increase in the educational level in order to maintain competitiveness in the labor market.

Consider an article on how to open a training center (training) and what you need for this.

In this regard, short-term educational courses- we will also look at what it takes to open training courses. Their main advantage is concentration necessary knowledge received in the shortest possible time.

The advantages of this business

The educational business is currently very profitable for investors due to the following advantages:

• high profitability (about 30%);
• quick payback (0.5 - 1 year);
• minimum initial investment (about $15 thousand)

The average turnover per month for a training center is $10,000-15,000, and the price of a 40-hour course is about 3,000 rubles.

How to open a training center

So let's consider short example plan for opening a training center for those who do not know how to open it.

The key to the success of the training center is a well-chosen teaching staff. The problem of attracting students is solved by introducing new educational programs - these can be, for example, various exclusive courses for managers and marketers developed by the center's teachers themselves.

It is important that using the option of opening a training center with a company, as an additional unit, or renting a room for a certain number of hours at a college or university, you can significantly save on rent and equipment.

The concept of the institution

The start of the business is connected with the development of a special concept that allows the new center to stand out from its competitors. There are many options, examples include the following:

• a center with standard professional training courses: assistant secretary, computer layout and design, accounting and taxation, etc.;
• an authorized training center, for example, to work with certain computer programs.
• training education;
• original courses;
• individual lessons on a special course.

Registration of a legal entity is carried out as a non-state educational institution. In this case, it is more convenient to choose a simplified taxation system with payment of 6% of profit.

Recruitment

The state consists of:

• teachers (one for each course);
• two or three consultants to determine the professional inclinations of students;
• Secretary;
• accountant.

Payroll costs average $300 per month for a consultant and accountant, $200 for a secretary. The teacher receives hourly payment - about 200 rubles per hour.

Premises for the training center

The center, designed to train 100-150 people per month in four shifts, requires a room of 200 m2, including, m2:

• reception and director's office - 40;
• two classes - 100;
• computer class - 60.

Considering that the rent of 1 m2 is $30, the total cost of rent will cost $6,000 per month.

Equipment

The minimum equipment required to open a training center includes the price in $:

• projector - 1000;
• tables (30 pcs.) - 1000;
• chairs (20 pcs.) - 500;
• computers (10 pcs.) - 3000-3500;
• copier - 200;
• fax - 100;
• closet - 100;
• educational literature - 500.

Total: about $6,500.

Licensing

The legislation provides for the licensing of educational activities. To obtain a license, the Committee on Education must submit the following documents:

• a statement indicating the developed educational programs;
• information on staffing levels, as well as the estimated number of students;
• necessary information about the premises used for training;
• information on the availability of the necessary literature for training and the material and technical base for conducting the educational process;
• information about the teaching staff;
• other information - about the founders, certificate of registration, etc.

The submitted application is considered within a month.

Students - number and source of their income

The profitability of the training center can ensure the presence of at least 100 students per month, engaged in 10 people in a group.

The bulk of students for training centers is located and attracted through advertising published in the media, the cost of which should be at least 10% of the turnover (about $ 1000 per month).

“The need for education lies in every person; The people love and seek education, just as they love and seek air to breathe.
Lev Tolstoy

Today, there are many options for organizing staff training. Many large companies have departments dedicated to personnel development, or even training centers, in which hundreds of employees are trained at the same time. In turn, relatively small companies are usually limited to short-term trainings and seminars, for which they invite outside professionals or send their employees to open training events (trainings, seminars, conferences, etc.).

Training- one of the costly items of business for any company, and its effect is not always noticeable immediately. The focus of internal corporate training is to support and improve the performance of staff, and through employees to increase the profitability and profitability of the company. In a crisis, many organizations, forgetting about this, chose to cut the cost of training programs to a minimum.

I can agree that the right way to reduce training costs is to identify the right cost-effective and effective approach in learning. I mean the following: if your organization engages an external training company to conduct staff training, then this company should be correctly identified, and it should also be clearly assigned tasks for training your staff, based on the training needs of individual groups of specialists, and not imposed from the outside and are not applicable in the future in practice within your company.

If these are open trainings to which you send specialists, the same thing: you need to clearly understand which company provides training, whether the declared topic meets the business needs of your organization and your staff, which trainers conduct training, which employees need it. The approach to choosing external training programs can be devoted to separate articles and books can be written about it.

In this article, I will focus on an alternative to expensive training with the involvement of external trainers and training companies, namely, organizing your own internal corporate training structure - creating a training center (“training”, “training” - you can use the name that you like best).

The training center will allow implementing the basic principles of building educational programs: timeliness, individuality, sufficiency.

The purpose of the creation and operation of the training center is to provide employees (existing and newly hired) working in the company with high-quality training programs and improving the level of knowledge to achieve a long-term competitive advantage for your company.

Tasks to be solved thanks to the introduction of the training center:

• - systematization of training;
• - high-quality planning of training programs both in the short term and in the long term, taking into account the development of all personnel and certain categories / individuals. This task also implements the high-quality training of the company's personnel reserve;
• - use of a single standard in training;
• - providing employees with high-quality training programs and improving knowledge;
• - providing timely data for business and personnel;
• - training taking into account the needs and characteristics of a particular business structure and its personnel;
• - methodological support for the introduction of new products and services;
• - continuous analysis and monitoring of the effectiveness of employee training;
• - training taking into account corporate values, including historical, cultural, etc.

Diagram 1 shows the relationship between the training center and the components in the direction of personnel development.

Scheme 1. The place of the training center in the education system

The information that is formed on the basis of certain components of the life of the organization, and the information that should come to the training center, are displayed in the table below in the form of short notes and directions for use in the training center.

Table 1. Relationship between some aspects of staff development and the training center

Components	Direction	Training Center
Personnel selection	Qualification compliance of the new employee with the position for which he is selected	- Formation of a set of missing knowledge, skills and abilities, on the basis of which the subsequent training and development of the employee is carried out. - Determining the need for training a new specialist
Adaptation of employees	Induction of new employees. Adaptation of specialists to the content, conditions labor activity and immediate environment	- Drawing up "starting" mandatory and individual training events (about the organization, corporate culture, business processes, training programs according to the qualification requirements for the position). - Planning and participating in mentoring and coaching processes
Analysis of professional activity and evaluation of work results	Determination of compliance with the performance of functional duties in accordance with job requirements. Certification and evaluation of personnel. Personnel assessment if it is necessary to retrain or rotate an employee	- Formation of a set of training programs aimed at improving the knowledge, skills and abilities for the successful work of individual employees or groups of specialists. - Preparation of programs in accordance with new tasks and / or qualification needs
Personnel development planning	Determination of the required number of personnel to perform certain tasks, taking into account the development of the company's business or its optimization	- Formation of training programs taking into account the strategic development of business. - Training of personnel taking into account changes, redistribution of functions, in conditions of adaptation to new requirements. - Training of personnel reserve

Creation organizational structure"Training center" based on personnel management (personnel development, human resource management) consists of certain stages, which are displayed in diagram 2.

Scheme 2. Stages of creating a training center

I will not describe in detail all the stages within the framework of this article. I will stop at stages of training team formation (3 stage - Selection of "training staff" and stage 4 - "Training of trainers"), as well as on the very model of organization of training in the company.

TO When it comes to the formation of the composition of internal coaches, a number of questions arise here, of which the following can be distinguished:

1) How many trainers does the company need?

2) What competencies and skills should they have?

The two questions are very closely related, since mathematics and economics always keep pace with logic and efficiency. By partially answering the second question, one can understand the first, and vice versa.

Nevertheless, the answer to the first question can serve as a few examples of the implementation of the creation of training centers in banking structures. The table below shows two examples of the organization and operation of a training center in very similar business structures.

Table 2. Comparison of options for the formation of the coaching staff

At the same time, in the first case, 7 trainers are trainers involved exclusively in the training center to create and conduct training events, and in the second - trainers involved in the work structural divisions head bank and acting as internal trainers in the training center. Both cases have their advantages and disadvantages.

There are many examples of such schemes. But only by defining the goals and objectives for the training center, setting the logical and mathematical number of events to be carried out in a period (it is best to take a year), planning thematic directions for staff development, you can understand and organize the optimal structure for the company.

More important in the matter of organizing the coaching staff is what the internal coach should be like, how to identify him, what competencies he should have and what skills need to be developed. Training activities are only effective if they are conducted by experts in the field. This immediately limits the field for the search for trainers only for the reason that there are not many specialists who happily combine expert experience in their field and have the ability / desire to train others. Especially when it comes to professional trainings that correspond to the job tasks of the company's employees.

P Before starting the search for an internal coach for the company, you need to decide what level of coaching professionalism is needed? It seems that the higher the competence, the better? It is not always so. It is difficult to find professionals in any field, their services are usually expensive. In addition, the "superstar" highly appreciates his qualifications, complex non-standard tasks are important to him, so the prospect of holding training sessions for weeks may not inspire him.

When organizing a training center from scratch, it is better to attract specialists (1-2 people) of a high professional level who will be able at the first stage to help the manager organize the work and train novice trainers.

If the company plans to attract a single trainer who will conduct various trainings for employees of different levels and areas of functional activity, then this a professional trainer should be even more professional. The more difficult the task for the internal coach is set by the company, the more professional the employee should be. When a company already has a training center that employs several trainers, corporate training standards have been developed, then it is more efficient to attract a promising rookie coach highly motivated to work and develop. From it you can grow a professional who will correspond to the specifics of the company.

I will give several options for retraining an employee as a coach from other departments.

Table 3. Retraining of employees to be a trainer from other departments

	pros	Minuses	Recommendation
The specialist becomes a coach of the training center	We get a carrier of professional experience who, having received training for a trainer, will pass on his experience to others	We lose a good employee in a certain direction	It is necessary to clearly weigh in which position it is more profitable to use this employee
The specialist remains working in his position and at the same time is involved in training	The organization does not lose a specialist and at the same time gets a professional trainer in his field. He is always in business and can share real-time experience	An employee may not withstand the load, burn out, or treat coaching tasks irresponsibly. If the training is conducted for other structural units, the direct manager may be against the absence of his employee to train other structural units	The position of a coach in a company should be prestigious. To do this, you need to develop a system of motivation for the coach. Qualitatively plan and regulate the load of the trainer, taking into account the functional load and understanding that in this mode the trainer needs more time to prepare training events. The management of the company should support the coach in every possible way
The leader works as a coach	Training takes place under a clear understanding of the manager himself, what knowledge and skills are necessary for specialists in their workplaces. No one will be blamed for the ineffectiveness of training activities. Both continuous evaluation of work results and progress in the learning process	Lack of time. Failure to carry out planned activities	Let the manager train his subordinates in general and mandatory knowledge and skills, and for the rest it is necessary to involve external trainers

When creating a training center, each company chooses its own method of selecting a trainer. How to make the best choice? When deciding to train their own specialist in the profession of a business coach, the HR director must carefully select the right candidate. Before teaching others, the future coach himself must undergo high-quality training (training for trainers), work under the guidance of a mentor, undergo an internship with a more experienced colleague (as a co-trainer).

O The main modules for the Training of Trainers program are shown in the table below.

Table 4 Thematic directions in the training of internal trainers

In order not to make a mistake with the choice of a coach for the company, it is necessary to carefully prepare for the search for a suitable candidate.

• - It is necessary to clearly define in advance the requirements that a corporate trainer must meet, to draw up his “ideal” profiles (of competencies and personality).
• - It is also necessary to determine the selection criteria.
• - It is necessary to evaluate all candidates according to the selected criteria.
• - It is necessary to compare the profiles of candidates with the “ideal” profile of a coach.

The main selection criteria are professionalism, striving for development, loyalty, willingness to share corporate values. But the most important condition, in my opinion, is that the coach must be a fan of his profession, have a great desire to train people.

The diagram below shows a learning model with employees of different structural divisions, taking into account the sequence of formation of any training project.

Scheme 3. Training model for employees of different structural divisions

Single recipes "standardized curricula” for the company, in my opinion, does not exist, since the different business orientation of companies implies its own characteristics.

O however, it is possible to distinguish essential elements, which can be included in the set of starting / standard training activities. The table below shows some of them.

Table 5. Standard training activities

Tutorials	Basic moments	Teaching method
Adaptation of new employees	Familiarization with the range of functional responsibilities, studying the organizational structure and methods of interaction within the company (internal document flow diagram, hierarchical structure organizations, the range of officials with whom the employee will be in contact at work, and the scope of their professional responsibility). Also, the adaptation program should definitely include familiarization with the corporate culture of the company, mission and strategic plans company development	Trainings; seminars; working groups; distance learning
Professional programs for various positions	Organized training blocks containing a theoretical part, a practical training part in accordance with the position and tests to test knowledge	Trainings; seminars; distance learning
Business trainings of a general orientation	This block includes leadership training, team building, work on the development of managerial, communication skills, presentation skills, the ability to sell goods (products, services) and work in conflict or stressful situations etc.	Trainings; seminars
Information base	Transfer of knowledge on regulatory documents, job descriptions, reference books, etc. This training block can be implemented by specialists from various departments (that is, not necessarily by internal trainers)	Distance learning; seminars; trainings

Training courses and programs should be formed in a modular way, using different layouts. training courses(face-to-face training combined with e-learning), which will significantly diversify the learning process, as well as effectively use the workload of staff.

At the end of the article, I would like to note that the creation of a training center is an effective tool for staff development and one of the most important components of a company's unified personnel management system.

So, in order to study the features of this business, we will consider the main stages and key points. We will describe the types of training centers and give the criteria for successful earnings. We will also make approximate financial calculations of all expenses and income.

Almost everyone modern man v different ages thinks about the need to visit various educational institutions. This is due to many reasons that are especially familiar to the inhabitants of our country. Often the need for education is associated with obtaining a new specialty for the purpose of further employment. In addition, many people want to explore this or that area for their own development and obtaining newer information that will allow them to look at the world in a new way. It is no secret that standard education sometimes simply does not provide all the necessary skills or knowledge. As a result, a person has to use the services of a variety of training centers that offer quality educational services in one direction or another.

By improving their own qualifications and improving various skills, people open up new horizons for themselves and get new opportunities for earning. It is natural that a quality education is rightfully considered a good investment in a prosperous future and financial stability. The presence of a coveted certificate or diploma is a very big plus in the track record of any person, because this, at a minimum, speaks of his comprehensive development and earns the respect of others. The presence of such documents at the entrepreneur develops customer loyalty and, as a result, allows you to make larger transactions. Actually, when working with tenders, this can sometimes play a key role.

Of course, the number of training centers in Russia is constantly growing, but in general this market is quite free. Even in the most major cities there are very few such institutions. At the same time, it is important to understand that most of them offer a variety of services, which allows the client to choose one or more areas for development. Naturally, many clients come to study again in order to improve their skills or, for example, to get another specialty. Given such a high demand, many entrepreneurs naturally think about the possibility of opening their own training center.

At the moment, training centers that offer short-term educational courses are considered the most profitable, since in a short period of time each person can acquire all the necessary skills and knowledge that will be useful in the process of work. Based on this, we will consider the opening of an appropriate training center.

Advantages and disadvantages

Like any other business, this direction Entrepreneurship has its pros and cons. In this regard, before starting work, it is recommended to carefully study all the features of the training center in order not to encounter serious errors and not lose profits. The benefits of this business include:

• a high level of profitability, which can sometimes reach up to thirty percent;
• a quick payback period, since with a competent organization and business management, you can count on the return of all invested funds in just six months of successful work;
• high demand for services, moreover, the demand is increasing every year, therefore, if the level of the courses provided is high, and the teachers are experienced and highly qualified, then the training center will always be filled with clients;
• the initial investment is low, so even a novice businessman who does not have significant capital can engage in this activity;
• the possibility of a quick reorientation of activities, since with the availability of training programs and well-established work at any time, you can successfully open new directions for learning.

The disadvantages of this work include the fact that you have to look for reliable and highly qualified specialists. Company employees must have necessary knowledge because they need quality training. In order to attract excellent teachers, high salaries are set for them, but this is not always possible in the early stages of a new training center.

Depending on the number of potential clients, the cost of educational services can be quite low. For example, low prices can be in small cities, and in cities with a population of one million, they can be made relatively high. At the same time, it is necessary to take into account the presence of competition, so that they are not within walking distance and do not provide similar services.

Like many other types of business, the performance of the training center is directly affected by financial crises and the unstable situation in the country - this is due to the fact that with wage cuts and price increases, people will spend money only on essentials.

Of course, it is also necessary to provide for the possibility of additional investments that may be required in the course of further work. Moreover, it’s no longer possible to just take and close the training center, because people usually pay for tuition in advance (by the way, you can provide for payment in installments if necessary). That is, you need to understand that a sharp suspension of such a business can lead to serious problems. So it is imperative to foresee how and in what way it will be possible to close the training center so that you can make sure in advance.

Concept and direction of work

Before opening this institution, it is important to decide what services it will provide, and you also need to designate the type of concept of the training center. It directly depends on which employees need to be hired to provide certain educational services. In other words, you need to decide on the specializations for which the training center will work. As statistics show, the following areas are considered the most popular today:

• marketing courses;
• study of various accounting programs;
• courses for managers and for people of other professions (it is possible to study highly specialized areas, for example, exclusively working specialties);
• educational programs for aspiring entrepreneurs, giving them full information about starting and running a business.

At the first stages of work, it is advisable to choose only a few of the most popular areas that are either not provided by other similar organizations in the city at all, or these services are already being provided by them, but at a rather low level. Again, pricing matters. Perhaps it makes sense to offer better rates and maximize short time learning. This will attract a sufficiently large number of potential customers to the new training center.

After we have decided on the direction, the development of a special concept begins. The latter, in turn, must differ significantly from the features of the work of the company's main competitors, otherwise it may affect profits (we have already discussed this above). Of course, the effectiveness of its work as a whole depends on the concept of the training center. There are many different directions from which you need to choose the most suitable option:

A complete training center offering clients great amount educational services - here it may be possible to be trained for referents or designers, accountants, tax agents, as well as for other specialists (that is, knowledge here can be given not only for beginners, but also for clients with practical work experience);

Authorized center, which usually focuses on the study of various computer programs, without which it is impossible to imagine work in a particular field of activity (1C, AutoCAD, CorelDraw, and the like);

Education in the form of trainings, providing not only certain knowledge, but also a positive attitude towards future activities (personal growth trainings, seminars on business, design and other training options);

Original courses that are not offered in other similar educational institutions in a particular city, and before offering them, a market analysis should be carried out in advance to determine whether there is a need for them, since there is often no demand for specific courses;

Holding individual lessons on various subjects- this includes preparing students for various exams, and it can also be working with students in a particular course in which they have problems.

Of course, the choice here depends entirely on the desires and capabilities of the entrepreneur. You may want to suggest some new direction - there is nothing wrong with that, however, it is important here that the unique training center be in demand among the local population. As practice shows, early stages work, it is better to follow proven paths that allow you to almost accurately talk about the potential demand for a particular type of service.

Separately, it can be said about the selection of suitable specialists. In fact, this question is not a problem, because diplomas of higher education are not always needed to work in a private training center. Moreover, here the quality of the knowledge gained is more important than just the standard “reading” of the subject, as is often the case in ordinary educational institutions. That is, the client here more often wants to get exactly the result, and not just a diploma or certificate. Given the fact that many Russian teachers are unhappy with their salaries, a business owner here can offer them more favorable working conditions. In addition, if possible, you can pay teachers for overtime, as well as introduce additional classes for everyone. Thus, there are quite wide opportunities for earning here, so they can be used in full.

Room selection

It was not in vain that we indicated this moment at the very beginning, because a legal address is required to register an LLC company. It should be noted that present moment a lot of attention is paid, since it is important that the premises comply with the numerous conditions of the current legislation. If there are four specializations, then at least four rooms are required, respectively. Additionally, an office is being created for the director and accountant. The most comfortable hall is being made. If possible, a dressing room and other additional spaces can be arranged.

Actually, the choice of premises is, perhaps, even the main issue, because today educational institutions should open in the most suitable places for this. Perhaps the best solution is renting several premises in a university or school, since in this case the entire site fully complies with the conditions and requirements that apply to modern educational institutions.

Purchase of equipment

For the provision of educational services, most likely, it will be necessary to purchase a projector (or a large plasma panel) and tables with chairs. Computers and other equipment are also bought, which will ensure the simplicity and convenience of the educational process. By all means, teachers should have at their disposal modern and relevant educational literature, which also costs a certain amount of money.

Business registration

Having carefully prepared for the opening, you can deal with paperwork. It is allowed to work only officially, therefore, business registration is by all means carried out. To do this, a legal entity is selected, since it will be important to further obtain a license to carry out educational activities - this is possible only when registering an LLC.

It is also worth considering that when registering a business, it is indicated in OKVED that the company will act as a non-state educational institution. Actually, this status is recommended to be indicated in all further contracts with clients, so that they do not have relevant questions.

As for the taxation system, in this case, the simplified tax system is chosen, in which six percent is charged from the entire income of the company. By the way, to solve such issues, it is recommended to also employ an accountant who can work both on a permanent and temporary basis (for example, outsourcing).

An important point of registration is obtaining a license, without which it is prohibited to provide educational services. This document can be obtained from the Special Committee on Education. For this, the following papers are being prepared:

• special educational programs are being developed, according to which training will be carried out;
• a statement is created, which indicates the list of the above educational programs, as well as other important facts about the new training center;
• staffing data is indicated, so you will have to start looking for teachers in advance;
• the maximum number of students who will be provided with services in the training center is calculated;
• documents are provided on the ownership or lease of the premises in which the work will be carried out, and it must fully comply with numerous requirements for fire safety, lighting, sanitary conditions and other factors;
• information is provided on the availability of specialized documents and books that act as a material and technical base used in the learning process;
• other information is provided as needed.

A written application with other documents is considered by the Committee within one month, and during this time it is strictly forbidden to work. It is allowed to open a training center only after receiving all the necessary documentation in hand.

Personnel search

Another important point in opening a training center is the recruitment of teachers. As mentioned above, their qualifications, experience and education completely depend on the direction in which the training center itself works. The number of teachers also directly depends on the specifics of the educational center. As a rule, at the very beginning of the activity, approximately four different courses are selected, for each of which one teacher is hired. With the growth in demand for the institution, the number of courses, and, accordingly, employees, can be increased.

In addition, the staff should have a secretary who is involved in compiling classes and communicating with potential clients, as well as an accountant who is responsible for compiling reports and calculating taxes.

Customer acquisition

In order for the training center to bring high profits, it is important that the number of clients is large, and that classes are not empty from 9:00 to 21:00. In this case, you should attract customers in different ways. For such purposes, leaflets distributed in various organizations and enterprises (perhaps even profile ones) are used. Naturally, advertisements are made on local television and their own website is created, where each visitor can find all the information he needs about the training center.

Financial calculations

So, having dealt with the basic organizational issues, calculate the approximate costs required to start a business. To open a training center, 765 thousand rubles will be needed, of which:

• registration of a business and obtaining a license - 40,000 rubles;
• renting a room for a month - 55,000 rubles;
• purchase of equipment and literature for work - 350,000 rubles;
• advertising and other measures to attract customers - 30,000;
• salary of employees per month - 250,000;
• other expenses (for example, repair or purchase additional equipment) – 40 000.

As practice shows, the total income per month when teaching a hundred people is approximately 500 thousand rubles. The net profit in this case is 110 thousand rubles. Thus, all investments will pay off here in about eight months of work. At the same time, if the number of students increases and the number of subjects taught increases, then the profit from activities will naturally grow.

Conclusion

If you approach the issue thoroughly, then opening a training center will not be a particular problem. In addition, it can work for quite a long time. There is practically no investment required here, and the average cost of training can be quite high. Today, any sane person is ready to invest good money in his education, because without this it is impossible to imagine a comprehensive development. At the same time, the training center itself can develop. As we said earlier, you can gradually introduce new directions and offer different training options to your clients. At positive results the number of students will definitely grow, because here people will come already on the recommendation and the entrepreneur is required to competently organize the educational process. Of course, it will be very good if you have previously worked in this area, but in general, you can successfully run such a business without any practical experience. In the end, the main work here is usually done by teachers, and a more experienced specialist can always be appointed to the place of the head.